Dominate Your Niche In 50 Steps

Creating a site that gets a lot of daily traffic is something that needs to be maintained by consistently updating your website with great content and with the best SEO practices in mind. That’s why we’ve created this list of 50 things to keep in mind when trying to dominate your niche.

Creating a site that stands out on the web that gets hundreds of thousands of page views a month might not come across as an easy task, but by creating an awesome website with great content, it is an achievement that can most certainly be worked towards by anyone.

Follow these rules, and hopefully you’ll see plenty of progress and success in the months and years to come. Keeping content, usability, navigation, and more in mind, there are many avenues and methods that can be taken to help put you, your brand, and site, steps above the competition!

1. Create The Best Content To Dominate Your niche

There’s no better or more obvious way to dominate your niche then by creating the world’s best content. The better your content is, the better rankings and search engine positions your likely to see. But how do you create the best content? Don’t worry in this list, we made sure to add plenty of steps that can be taken to ensure the likelihood of better content being posted onto your site. One of which is by hiring more expert writers for your site.

2. Create The Best Blog Post Titles

Creating the best titles for your posts is one step that can be taken to ensure better content delivery. There are many benefits to focusing on your blog post titles such as better SEO rankings, as well as potentially longer times being spent on your site. Creating titles that are simple, yet invoke curiosity and explain what your content is about is a great first step to better blog post titles.

3. Ensure Your Site Loads Quickly

Ensuring that your website loads up quickly should be a given among most bloggers and webmasters. But when we get so involved in creating our website and content, load times can be totally forgotten or overlooked. To ensure your website loads up more quickly, minimize the number of plugins you use and use a theme optimized for SEO.

4. Make Your Website User Engaging

User engagement can play a huge factor for visitors coming to your site and how they perceive your website. By allowing individuals to post comments, and replying to those comments can allow for an increase in search term keywords, while providing a better and more helpful experience by users coming to your site.

5. Post Content More Often

You might see this method being used once or twice in this list and that’s because of its high importance to maintaining your site and establishing your brand online. The more content being posted on your site, the more of a presence you’re likely to have online and the better your reputation could become.

6. Offer a Product Or Service Not Offered By Anyone Else

Whether you’re an e-commerce site, a site that offers a service, or a blogger, offering something else that no one in your niche is offering can give you a huge advantage over your competitors. This could be anything from providing 24/7 help or promoting a product line that the online community in your niche feels so obliged to share with everyone else. Whatever it is, offer something no on else is offering to become the dominant player in your niche.

7. Make Your Site Stand Out On Social Media

Sites that stand out or make their mark on social media can provide your website with a boost in awareness, reputation, and even credibility. The more your website gets shared on social media, the more notice your website will receive. Focus on 1 or 2 major social media networks at first, then expand to others if possible. Use these networks as a method for branding your website and becoming known as a reputable source in your niche.

8. Brand Your Business & Website

Don’t just create a business or a website. Instead, you should always to attempt to create a brand that people will come to know and love. To better brand your business and or website, ensure that the website and content your posting has a purpose for your overall message.

9. Ensure You Have a Domain That Stands Out

Make sure you’re choosing a domain that is brand-able, and really stands out in your niche. Think of what people are more likely to click on when they see your future website listed on the first page or two of Google. Here is a small guide we created to help you create that perfect domain.

10. Use The Best Images

Using awesome images can have a major positive affect on your brand. If possible, try to capture and post some of these images yourself, instead of having to use stock photo sites every time. Taking the images yourself can go a long way in enhancing your website’s brand and credibility.

11. Create a Helpful Website To Dominate Your niche

Make sure individuals in your niche can find almost all the information they are looking for. All the questions relative to a product or service in your niche, should be answered by the content posted on your website, if you truly want to become a dominate player in your niche.

12. Avoid & Minimize Distractions Like Ads

The last thing on your mind when it comes to your website should be ad placement. That’s not to say you can’t have any. Just don’t make placing more ads within your content a priority. That’s not what leads to a great and successful site and can in-fact, compromise your long-term or future potential. Keep your advertisements or links as non-intrusive as possible.

13. Have a Good Variety Of Content

Don’t only ensure that you are posting consistently, but also ensure the content you posts comes in variety. This refrains your website from becoming overly repetitive and can give repeat visitors something new to look forward to daily.

14. Make Sure Your Website Is Well-Organised

A well-organized website will simply make your website easier to understand as a whole. To ensure better organization, use a menu structure and category hierarchy that makes sense. Also, make sure the categories being used are smaller sub-niche topics people in that niche are constantly searching for. That will make finding certain blog posts on your site easier than ever and ensure a much better user experience.

15. Become The Go To Resource

If you become the resource that everyone wants to visit in your niche, you can undoubtedly become a more dominant player in your niche. In order to become that go to resource, you need to ensure your website has content on many of the subjects and topics available in your niche. You should also ensure that content is being written with uniqueness and originality in mind.

16. Write Content No One Else Has Thought Of

Creating a website that promotes content creativity can help your site stand out in other ways. If you look at BuzzFeed for example, they’re actually a source of news who present their content in a much more engaging and trendy way. This is all due to the way they create their content and blog post titles.

17. Focus On The Details

Make sure you’re always focusing on the smaller details of the site. Aspects like font, color, headings, and more, can truly make or break your website’s short and long-term potential.

18. Write Lengthier Content, Guides, & How To’s

Ensuring there is a variety of content on your site can be made easy by creating really long and in-depth content that answers every question on that topic. Even though this content will be longer to create, its long-term rewards in terms of traffic, rankings, and credibility, will make it all worth it in the end. Visitors could also consistently be coming back to that content just as a reference or for getting an answer to a specific question.

19. Cover Everything Your niche Has To Offer

Don’t leave any stone un-turned, if you truly want to become the dominant player in your niche. If we take a look at CNN or FoxNews for practical purposes, we’ll find that the major news outlet covers absolutely every international news story they can on a constant basis. This means if you want to dominate your niche, constantly work towards filling your site up with more and more helpful content, that people can’t get enough of.

20. Grow Your Site With Age & Be Patient

Another important step towards dominating your niche, both now and in the future, is to allow your site to grow with age and practice patience. No website grows to its ultimate form overnight. It’s a process where the more content you add to your site, the more seeds you inherently plant for creating a more dominant online presence.

21. Post Often & Be Consistent

If you’re willing to let months go by without posting, you can never expect to be the dominant site in your niche. This is because there is a much greater likeliness your competitors are consistently posting. And if that’s happening, you need to make sure you’re on that same level or higher. Otherwise, why should your site be considered better or greater than theirs?

22. Hire Expert Authors To Write For You

One thing you can do as your site grows and grows is work on hiring more authoritative voices to write for your blog. This can essentially allow your website to become more of a resource for visitors who grow an increasing trust for the kind of content you publish.

23. Become An Authoritative & Trustworthy Source

Trustworthy sources will always achieve some of the highest rankings. But to build a website that established those two traits takes time and patience. For now, ensure the content or form of your content being posted is consistently being improved.

24. Get Noticed By Bigger Brands & News Outlets

Getting noticed by bigger brands and news sources truly means you’re headed in the right direction and can be a positive sign you’re posting the right kind of content. This means you should always create content other websites and brands are looking to share on their own.

25. Make Your Site & Content Reflective Of The niche Today

To become a bigger and better brand in your niche, ensure that the content of your site reflects how that niche is currently being perceived. It’s important to note that niches always go through changes overtime and it’s important for your website to reflect that. Technology changes, new products come out, newer innovations, etc.. Always try and capitalize on these topics trending in your niche.

26. Interlink To All Your Posts

By interlinking to your posts, you’re essentially creating an encyclopedia in its own way that can be used as a helpful online resource by visitors. Your ultimate goal in any niche is to help others. Interlinking to your posts therefore, is an SEO strategy that makes sense.

27. Write Content That Solves Problems

Seek out the problems individuals are having in your niche and create content that solves those problems. This will ensure better long-term SEO rankings and better awareness by visitors. Supplement your content with longer how to guides and tutorials that solve these long sought-out issues.

28. Create Lists Like This One

Creating lists is a popular method big brands like BuzzFeed and many others use to get the attention of visitors. They’re easier to read, browse through, and can be more fun to engage with. That’s because lists are a very straight-forward way of digesting many different kinds of content.

29. Learn To Outsource Various Tasks

Don’t try and manage all your web tasks alone. Instead, always work on building and managing a team who can take on some of these tasks for you, even if you can’t see the short-term profitability in doing so. This could lead to a better and more trusted brand over-time, by allowing you to focus on your most important tasks for long-term website growth.

30. Ensure Your Site Has a Contact Page

These three sections can ensure your website is more of a legitimate resource than others. By allowing visitors to contact you or know more about you, your brand, and vision can put you a step above other competitors who may have failed to do so. Ensuring visitors can contact you can further help your brand and promote more word-of-mouth advertising by those your brand has helped.

31. Make Your Content More Thorough

There are some types of content that simply require details and thoroughness. Always ensure that if you’re choosing a topic to write on, you cover all the bases, especially if that topic seems to require it more than others.

32. Supplement Content With Videos & YouTube

One way to ensure better variety and addition of content is by supplementing your content with YouTube videos. This can allow you to present content in a much more appealing way and allow you to ‘act out’ the content instead of writing it down for everyone to read. It can essentially also lead you to building a brand potentially twice as strong by creating both a YouTube and Google or search engine presence.

33. Ensure Website Is Mobile-Friendly

This is a fairly easy, basic, and straight-forward SEO strategy that will lead to better rankings and help you dominate your niche. For most, this is a one and done strategy that requires your theme to be mobile friendly. To ensure your website is mobile friendly, simply check out your website’s mobile status in Google Search Console.

34. Ensure Smooth Website Navigation

Focusing on your user experience is one great way to stand above the competition. Ensure smoother and better website navigation by adding a related content widget to the end of your posts. This increases the likeliness users will continue to visit other blog posts on your site. Provide related content you feel you’re targeted audience is interested in reading for a better user experience.

35. Focus On niche-Specific Keywords

For most bloggers, focusing on niche-specific keywords should be a given. Always make it your jobs, as an SEO enthusiast, to find both short and long-tail keywords you can base most of your content off of. These are the search terms people in that niche are searching for. The more keywords you can capitalize on and base great content off of, the more likely you’ll be found in the search engines.

36. Don’t Limit The Type Of Content You Post

As mentioned, mix up your content often. Never stick to just one kind of post as it’ll be much harder for your website to reach the majority of your audience. Types of content you can focus on include:

Reviews
Videos
Tutorials
Guides
How To
Opinionated
Lists

37. Consider Creating a Forum

Many of the dominant players in their respective niche have integrated a forum into their website. This is something you should only consider if it makes sense doing so and you feel is something you can manage or have a desire to achieve. Top websites like WarriorForum.com have built much of their reputation based on their forum alone.

38. Offer Lower Prices Or Higher Quality

One of the most important steps you can take if you’re an e-commerce site is to offer lower priced products than your competitor. Otherwise known as USP or unique selling proposition, this will give customers a reason to come back to your site over others. Whether it’s a higher quality product, lower priced product, or easier shipping and services, it’s important to find what part of your service will stand out more-so than others.

39. Maintain a Stellar Online Reputation

Maintaining a great online reputation for your brand is a task that comes along with any and every website. You want people to discuss your website in a positive light. The bigger your website and brand grows, the more important this task becomes. The more positively people talk about your website, the more likely it is to grow in popularity across the internet.

40. Focus On Community Involvement

Community involvement is really what provides proof that your website has content worth reading. Similar to engagement on YouTube videos that provide credibility for that video, same goes for websites. Whether its comments or shares, always try and focus increasing involvement in your community and your niche, as this will help with brand awareness and recognition as well. Comment plugins like Disqus can also go a long way in encouraging more users to get involved in the discussion, while blog commenting is another great way to bond relationships within your niche and keep you up on hot topics.

41. Add Social Media Sharing Links

Social media sharing is another great way to boost your website’s popularity and a method that allows your visitors to become more engaged with your website. Make sharing across social media sharing and entice people to share with easy-to-use links and with content that truly helps them. With one share leading to another, it can be hard to imagine just how fast your website could spread or grow on social media, on social media alone.

42. Ensure All Your Content Is Fully Readable

Readability is a huge and differentiating factor from one niche site to the next. It’s so important to emphasize your website’s readability and in placing it as a top priority for your website. Many visitors will simply leave a site because they had trouble reading the first sentence or two. Take the extra step to ensure you have some of the best readable fonts across other sites in your niche. This not only refers to plain paragraph text, but text in your titles, headings, and menu as well.

43. Create Audio Podcasts

One method that can truly allow you to dominate your niche is by creating audio podcasts. If you don’t prefer getting on camera or creating YouTube videos, one way to implement more content variety is by getting on a microphone and getting in a discussion over a topic in your niche. This can create some awesome debate or controversy in your niche and get noticed way more often. Pat Flynn from Smart Passive Income utilizes this method quite a bit and has grown to incredible new heights over the past decade.

44. Create a Newsletter To Dominate Your niche

Creating a newsletter for your website is an excellent way to grow an audience you know wants to hear from you. With your daily newsletter reaching the inbox of hopefully, thousands of subscribers, you can in-turn build your brand to a new height by constantly looking for new ways to help or entertain them. With a list, you now have a resource at your hand that you can work on using to spread the power of your brand even further.

45. Revise Old & Outdated Posts

As a blogger and webmaster, it’s always important your website doesn’t contain outdated information, especially if you’re aware of it. Every few months, go back to old posts just to make sure the information is accurate and reflects what is going on currently. If you have the extra time, consider sprucing up older posts you feel could be improved.

46. Keep An Eye On Rankings

If you’re looking to take your job seriously, keep an eye out for rankings. There are a number of ways you can do this to keep track of your progress, while placing markers on future goals. One way is by simply using Google Search Console to look at movement in keyword positions, impressions, and clicks. You might also decide to hire a third party service to keep track of this for you like the keyword tool Jaaxy or the all-in-one toolkit, SEMrush.com.

47. Watch For New Competitors

You should never panic whenever you see a few new competitors entering your niche. This is an inevitable occurrence that can’t be avoided and should not cause you to worry. Because your site has aged longer and gained more trust overtime, new competitors shouldn’t come as a threat. Instead, use them to see what new ideas they are implementing in the niche to see if it can inspire any new ideas for you.

48. Keep Your Site Updated

By consistently keeping your site updated and by adding new content to your site overtime, you can be sure to maintain both short and long-term rankings. This can help keep and maintain current rankings for your site and ensure potential future growth. Keeping your site updated is one of the most important things you can do to maintain your website’s rankings and contribute to growth for sites that are just starting.

49. Create Resources & Citations For Your Blog

One great strategy to keep visitors returning to your blog is by creating a resource section for your blog. With this page, you can include any tools, websites, or services you use that helps solve a problem within your niche. This is further useful as it compiles and lists everything being used by yourself in one easy to visit section on your blog or website.

In addition, make sure you create a resource or citations section at the end of blog posts that need them to instill more authority and trust. Wikipedia.org for example, never fails to include a citation/resource section at the end of their posts, turning them into a very credible source.

50. Follow The Steps In This List Often!

The last thing you want to do to truly dominate your niche is to follow the steps within this list often. Choose new steps or strategies to implement and work on over a course of a few months or more. This will allow you to grow your website to new heights, especially if you find that step takes more courage than others.

Whether that means hiring new individuals to join your team, creating 2,000+ worded readable content, getting on camera or microphone to stir a debate, or improving your keyword research, there are a never-ending amount of steps you can take to dominate your niche.

So why not start on your next plan or step today to dominate your niche?

Viral Marketing Strategies Exposed

In my opinion, viral marketing strategies are the best ways to explode traffic, subscriber opt-in rates and sales for the Internet Marketer.

I will show you how to create a short report or eBook, and you don’t even have to write any of it yourself if you don’t want to, let it loose on the net, and watch as it generates highly targeted traffic to your websites for years to come.

You’ll give away your report for free, with resell rights, and it will then be picked up by other internet marketers, given away, sold, and generally distributed and read by people around the net, this is the viral effect, hence the name viral marketing.

Inside your report will be links and everyone that reads your report will see these links. It’s even possible to make money directly from your report. You can use it to send traffic to your own products, affiliate products, your newsletter, membership site, or any site you wish! Just image the possibilities.

In the past I’ve generated enough traffic from a single viral report to build a mailing list of five hundred subscribers in no time flat. It’s not difficult, but it does require a bit of effort to get the ball rolling.

Couldn’t I sell my report instead?

Of course you could, but the whole point of viral marketing is THE LINKS which will be in your free report. Yes some people will come along, get your free report, and sell it themselves, but that’s okay. That’s what we want! Sure, you could probably make some money by just selling the report yourself. But it’s not the best way to do it, and it takes away from the “viral” affect we hope to achieve. We want our report to be seen by as many people as possible in order to gain maximum exposure, and that’s why our report should be free with resell and give-away rights.

But there’s another issue to consider first.

Why Being Free Isn’t Enough

Many people believe that just because you’re giving away your report for free then it will become viral all on it’s own. I think this is a mistake, and here’s why:

When we launch our free report onto the net we’re looking for as many people as possible to resell it, give it away as a bonus, etc. As we just discussed, this is how the viral effect is created. However, a lot of “free” reports are of very poor quality. They may contain poorly written, outdated or even just wrong information. To top it off, they are loaded with link after link after link.

Put yourself in the shoes of another internet marketer. Someone comes along and they offer you a new and fantastic report for free. They even tell you that you’re free to resell it and distribute it as you please. Sweet! If you’re anything like a lot of internet marketers then you’ll be stoked that someone wants to give you a new product for free. But then you check it out, find that the book is only 5 pages long, contains way too many links, and is just full of irrelevant or incorrect information. Would you be happy to sell that? What about pass it on to your subscribers? Me neither.

This is why your report needs to contain high-quality, useful information that you’d be happy to give to a member of your own family or your best friend. Your report doesn’t have to be that long, but it does need to be some of your best work. This is very important if you want your report to go viral. Don’t worry! This isn’t that hard. I’m going to show you exactly how you can do this on your own.

People Are Lazy

The other thing to always keep in mind is that people are lazy! Internet marketers aren’t excluded from the lazy bunch. I often see reports being given away that are of very high quality and could do really well. However, the marketer doesn’t take the time to make a sales letter for the product. If someone wants to grab their report and resell it themselves (or give it away to build their mailing list) then they would have to write their own sales/squeeze page. Design their own graphics, create sales copy, etc.

While some people will do this, the vast majority won’t, simply because they are lazy, and probably have several other projects going on and don’t have time to do all the required steps. They will simply find a product that offers these things and sell it instead.

But if you give them a ready-made sales page you’ll easily increase the number of people who will resell or give away your report. You need to give them everything they need. Make it as easy as possible for them. The more people that distribute your report the better.

Choose a Topic For Your Report

Your viral report will only do well if it is on a subject people want to read about. There’s no point in researching and writing (or outsourcing) a report only to find out that your market isn’t even interested in it. It’s also important to select a subject that is related to the products or sites you want to promote. Of course all this goes almost without saying, but how do you actually go about selecting a ‘hot’ topic for your report?

You should firstly consider what sites you want to promote.

Let’s say I want to promote an eBook on ‘how to make money from affiliate marketing.’ I actually sell this on one of my websites for $27 (this could just as easily be a product I’m promoting as an affiliate). In this case a good viral report might be ‘how to make money with affiliate marketing’ or ’20 great affiliate tips.’ These titles aren’t very good and I don’t recommend you actually call your report any of these names, but it gives you an idea of what my report would be about.

What if there’s no ‘obvious’ topic for your report?

Let’s say you’re operating in the internet marketing niche. I regularly browse through internet marketing forums, and from what I’ve seen the following are also VERY hot topics on the forums:

– Blogging

– Twitter

– Social Network Marketing

– Viral Marketing

– Product Creation

– Article Writing

You could easily create a report around any of these subjects.

In fact you can even use a viral report as a complete money making system on its own. I don’t currently operate in the gardening niche, but I could start making money from it today. All I’d need to do is find some gardening related products which I could act as an affiliate for, and then insert some links to those products into my viral report.

You might already know what’s ‘hot’ in the niche you’re currently in or interested in, but if you don’t it’s very easy to find out. Simply go to Google and type in “your niche + forum” and “your niche + blog.” This will locate forums and blogs in your niche. Take your time and spend an hour or two browsing through the forum discussions and blog posts to see what people are talking about. Usually you will quickly be able to decide on a hot topic for your report just by looking at the hot forum topics.

Look for problems or questions that people seem to be having in that niche. If a particular topic or issue seems to crop up regularly then it’s a good sign! If you find a particular thread has five pages of posts then that’s a great sign too! Equally, you should be looking at websites and blogs. Basically any site that might point you towards what’s hot in your niche.

Research and Create Your Report

First, before we go any further, let me say that it’s not absolutely necessary to write the report yourself. I personally love writing, and I’m happy to do it. But I also know that many of you are not. Some people just hate writing, or they’re not good at it, or they just don’t have the time. And that’s absolutely fine because you still have several options:

Outsourcing

Go to a site like http://www.getafreelancer.com or http://www.elance.com There are many more too.

You’ll usually find someone who will write you a quality report for a reasonable price. Many will perform the whole process for you. Everything from research, to writing it, and even producing a sales page. Make sure you get a sample of a candidates previous work before you agree to let them take on the project. There are some quite bad writers out there, and you could end up with a product that is next to useless unless you completely re-write it, and that rather defeats the object of outsourcing it in the first place! Take a bit of time though and you should find someone who does a good job, and is reliable to work with. In my experience most are.

Another great source for outsourcing is http://www.warriorforum.com. Go to the WSO section or the warriors for hire section and there’s usually several people there offering to write you a report for a reasonable price.

Interviewing

This is a fantastic way to create a report. If you can find an expert in your niche that is willing to answer some questions on your topic then you’ll have the basis for a wonderful report and:

– You won’t have to write it

– You won’t have to do any research

– It’ll have instant impact because you can put the other person’s name on there who (if you choose wisely) will be a recognized name in your niche.

– It won’t cost you anything
Getting someone to agree to do an interview is not as hard as it sounds either. It’s an easy ‘sell’ because the other person gains free exposure from the product you both create together. You’ll probably have to let the other person include a few links in your report back to their own websites, but that’s a small price to pay to have a quality report written for you for free by an expert.

Find experts in your niche and send them an email asking if they’d like to do an interview with you. Make it clear that they’ll gain tons of free exposure, and that it won’t take up too much of their time. How do you go about finding people to interview? Look for the people that are active in whatever area you’re operating in. Contact blog owners, newsletter owners, product owners, etc. When I’ve done this myself, I’ve always conducted the actual interview by email. I simply compiled a list of questions that would be interesting to people in my niche, and then I emailed them over to the other person for them to answer.

Of course you could also do this by telephone, audio, skype or even face-to-face. It’s actually not difficult to think of interview questions, just figure out what people in your niche want to know, and ask those things to your interviewee. Let’s say you are in the internet marketing niche. You should be asking them things such as “how would you make money from xxx?”, “describe a typical day in the life of an internet marketer”, “how would you build a mailing list from scratch?” etc. I know that people in the Internet Marketing niche want to know these things.

A quality 20-30 page report is not a problem if you get the right person involved. Seriously try it! You’d be very surprised at who would do an interview with

you. It can also be a lot of fun, and a great way to build up relationships with people who are big in your niche. This could come in very useful in the future when you are looking for JV partners.

Private Label Rights (PLR)

Another option is to get hold of a quality PLR product, and use that as your viral report. A PLR product is simply a product (an eBook, short report, audio etc) that has been pre-written by someone else. Usually you have the right to do whatever you want with it. You can rewrite it, change the title, call yourself the author, etc (although you do need to check the terms of a particular PLR product because the rights do vary.) It’s also worth paying for quality PLR . Some of it can be very poor quality, so be careful. Also, if availability is restricted then that’s even better for you. Ideally you don’t want 10,000 other people having the exact same report as you!

The best thing to do with PLR is to rewrite it, make it your own product. Re-name it, write a new sales page, put yourself as the author. This makes your product unique. Also, change the graphics and the ebook cover. Or outsource it.

Write The Report Yourself

Of course the final option is to write your viral report yourself.

Let’s stick with the same example I gave earlier on in the book, and say that I’ve decided to create a report on training an older dog. First, we need to research the subject in order to find out more about it. I know absolutely nothing about training an older dog, but I could easily write a quality report on the subject in just a couple of days. All it takes is some research. Effectively I’m going to become an ‘expert’ on the subject just by reading online.

My first stop for information would be the forum thread I found that gave me the idea to write the report in the first place. The original poster had just bought an older dog, and was asking people for tips on how to train it. There was no shortage of replies either, over 3 pages in fact. There were plenty of tips and advice from owners and other pet experts. What I’d do here is read through the advice people were giving, and then research it further.

A good place to go next is http://www.ezinearticles.com

I search for “training an older dog” and get the following results: There are over 161,000 results for this, although not all of them will be useful. I’d read through as many articles as I could, and I’d write down the parts I thought were important. I’m looking for the best tips and advice on training an older dog, and the main problems people have and how they solved these problems. I’d also find content sites, blogs, and newsletters that have information related to dog training.

Another potential source of information would be other eBooks. There are plenty of books out there on dog training, and many of them are free. I’d read through a few, again making notes as I went on the parts I thought were relevant. If you spend an entire day reading reports on dog training then you will easily be able to write a short report just from what you’ve learned. Basically you need to learn as much as you can about your chosen topic. The beauty of the internet is that it’s possible to find out information on pretty much anything. You can do this very quickly. As you read through this information you’re effectively becoming an expert. Even if you knew nothing about this topic before you started!

Next I’d devise a list of what (from my reading and research) seemed to be the 10 best tips/problems/advice for training an older dog. This will form the basis of my report. I’d take each tip/topic, and write a page or two explaining it in detail. So if I found that potty training an older dog was a particular problem then I’d write a page about how to do it. How would I know what to write? From the information I found in my research.

The key is to take your research and then write about it yourself. You should have enough knowledge to be able to do this. I should briefly mention here that you should never copy other people’s work. What you’re doing is reading sources to FIND OUT about a particular subject, not to copy their work. You are gaining new knowledge so that you know enough about the subject to be able to write about it yourself. In terms of writing style, the best tip I can give you is to write it as though you’re explaining it to a friend. Try to keep the language as simple and ‘chatty’ as possible. Break up your text into smaller paragraphs. Include some images, as this helps to break up the text and engage the readers interest.

Think of a Title For Your Report

The best reports have a title which not only describe what the report is about, but also captures the interest and imagination of the reader. This is important. Say I create a report called ‘Auction Traffic Gold.’ That’s just off the top of my head, and it’s probably not the most original title in the world, but somehow it ‘feels’ right. Just from the title you’ve got a pretty good idea that the book is about auctions, and possibly that it’s about how to make money from it. I could have called the book ‘How to Drive Traffic and Make Money from Auctions’ but somehow it doesn’t quite have the same ring to it.

Insert Your Links/Monetize Your Report

As we’ve already discussed, the whole point of a viral report is not to make money from actually selling the report, but to drive traffic to other websites through the links in your book. These can be links to anywhere you wish, your own websites, or products which you are an affiliate of. The key is to make sure your links are subtle yet prominent at the same time! As we mentioned earlier, your report is unlikely to get sold or passed on by people if it contains too many links, or the links make the text unreadable.

Here’s how I like to do it.

Insert a link on the title page of your report under the title. I will put something like “Proudly Brought To You By “My Site.” The next place I like to insert a link is at the bottom of every page. This could quite easily be the top of the page if that’s what you’d prefer. Another idea is to have a page at the beginning and end of your report with links.

In many reports you’ll see this called ‘recommended links and resources.’ The other type of hyperlink that you could insert are in-text links like this. These are probably the most effective kind because they are there naturally as the person is reading the text, and you can subtly “sell” what you’re linking to in your paragraph.

Example:

It’s possible to make money by creating eBooks and putting them on eBay. This is something many people are doing right now, and you can learn more about it at “Your Link Here”.

Remember that your links can be to anywhere you like, and you can insert links to multiple sites in your report. Link to your products, blog, newsletter, products you’re acting as an affiliate of, etc. Obviously the links need to be to things that readers of your report are likely to be interested in. It’s pointless linking to a site on dog training in an eBook which is about making money from blogging!

Earning Through Offering Private Label Rights

This is a technique I learned a few years ago, and it’s something which can prove quite successful if you’re targeting the right market. PLR is very hot at the moment. There are tons of internet marketers out there that are looking for fresh content and products to resell, and you can profit from this by giving it to them. Give away your report with resell rights, but also include a link at the end of the report where readers can purchase PLR rights (Private Label Rights) to your eBook for a small fee. You can also offer Master Resell rights if you don’t want to offer PLR.

Example:

Would you like to purchase full unrestricted private label rights to this eBook? Click Here Now! ( your link would be hyperlinked to the click here now) You’d then link to a sales page where you’d sell the PLR rights to your eBook.

Another variation on this would be to offer your report without resale rights, and then to charge for giving people the resell rights version (or upgrade to Master Resell Rights). Obviously this could limit the viral potential of your report however.

NOTE: It’s worth mentioning here that this method is usually only suitable if your report is created from original content (ie. You wrote it yourself, or outsourced it.) If your report was itself created from PLR material, then quite often you’re not allowed to pass on the PLR/resell rights to other people. If you’ve written the content yourself however then there shouldn’t be a problem.

Insert Your License Terms

It’s important that people who come across your eBook know that they can resell it / pass it on, obviously we want to actively encourage this! Remember that we want as many people as possible to resell/give away our eBook. We’re looking for our report to spread over the internet and be seen by as many people as we can. All you need to do is insert a quick message somewhere at the beginning of you report. Something like the following should be fine:

Congratulations! You have FULL MASTER RESELL AND GIVEAWAY RIGHTS to this eBook!

You may sell/distribute/give away this report in any way you wish as long as it is not changed or edited in any way. It’s also usually a good idea to insert a legal disclaimer.

Conversion to PDF

Once you’ve got your report written, the next thing to do is make it into a PDF file. PDF is the web standard for digital information products because it’s readable on almost any computer. The report you’re reading right now is in PDF format. There are several options available here, but the best one is a free program called Open Office.

You can download it for free from http://www.openoffice.org Basically it’s a free office suite that’s similar to MS Office, and it comes with a word processor called Writer. Within ‘Writer’ is a facility to make your document into a PDF file. All you do is use ‘writer’ to write your report, put in all your images, etc. Once you are finished you simply save your report. Then click on “file” in the top left of writer and scroll down to “export to PDF.” Just make sure the “tagged PDF” box is checked, this will ensure your links work correctly. That’s it! Pretty easy I think you’ll agree.

Create Your Graphics and Sales Page

Remember that a little earlier on in the report we touched on the fact that you should make it as easy as possible for people to resell/distribute your report?

Well in order to maximize the chances of our report going viral it’s necessary to create a sales page, and ideally create a set of graphics to go with it. I’m no graphics expert, and if you’re anything like me you might want to consider outsourcing this. Don’t try to botch your own graphics if you really can’t create them! It’s better to have no graphics at all than something that looks really unprofessional. But having a set of quality graphics really does help, and it’s worth spending some money on this in order to make your report look professional. As for creating the sales page, it really doesn’t have to be a masterpiece. Writing copy and web design is a skill which can take a while to learn. If you’re uncomfortable with it then again you might want to think about outsourcing this part as well.

Your sales page doesn’t have to be super special. The most important thing is just to include one so that people can easily pick up your report and distribute it themselves. If you don’t do this you’ll severely limit the viral effect of your report. I use a free program called Kompzer to create my websites. All you then need to do is include your sales page file in the folder when people download your free report.

Distribute Your Report

If your report truly goes ‘viral’ then it will take on a life of its own, and it’ll show up all over the internet in places you didn’t even know existed! A successful viral report can generate traffic for years to come.

Here’s how it works:

One person downloads your report. They start selling it on eBay, and they sell six copies a month. Of those six, one of them decides to sell it themselves, and another one decides to put it on their website. This generates a few hundred downloads a month. Of those few hundred, many of them will pass it on or resell it to others, out of those, many will do the same thing, and on it goes.

But in order to get to that stage it’s firstly necessary to manually distribute it. The key is to get it out to as many people as possible. This gives us the best chance of success. Think about the people who might be interested in reselling/distributing your report, and then make contact with them.

Here are some people you might want to contact:

Newsletters Owners

Find people who run newsletters in your niche and offer them your report. Newsletter owners are always looking for new content, and many will jump at the chance of getting hold of a quality new report that they can give away to their subscribers. It’s easy to find newsletters in your niche. All it takes is a quick search on Google for ‘your niche + newsletter’ or ‘your niche + mini course.’

Ebay Sellers

Although eBay has now introduced a ban on digital items, it’s still possible to sell eBooks on eBay as long as they are on CD-Rom, and there are many sellers actively doing this. In fact they seem to be more popular now than when they were being sold as digital downloads! Contact as many of these sellers as you can and offer them your report. Again, many will be delighted because a lot of the eBooks you see being sold on eBay are quite old and poor quality. Sellers are always on the look out for new quality eBooks that they can sell, and as ours comes with a ready-made sales page, all the hard work is done for them. They can upload your sales page to eBay and begin selling your report. Get more and more of these viral reports out there and things start to look very interesting.

Forums

Many forums have a section for free stuff. If you’re in the Internet Marketing niche then THE place to go is the Warrior Forum. Post your report in the free eBooks section. You should get quite a lot of downloads both by people who are interested in your content AND people who are looking to resell/distribute your report. Sticking with the Warrior Forum, another great tip is to offer your report for free in a WSO (Warrior Special Offer.) You’ll have to pay to post your report, but it’s well worth it. I once posted a report there and got over 2000 downloads in the space of a few weeks. Think about that 2000 people downloaded my report, and quite a few of those resold/gave away my report themselves. Let me tell you now that report brought in a LOT of traffic and went VERY viral!

The other thing you can do with forums is put a link in your signature to a site where people can download your report. This could be a direct download, or you could take them to an opt-in page where they give you their name and email address in return for downloading your report for free. As I’m sure you probably already know this is a great way of building a mailing list.

Say I had gone ahead and created my report on ‘how to train an older dog’, my signature link might be something like ‘Do You Want to Learn How To Effectively Train Your Older Dog? Grab My FREE Report Here’ or something like that. I’m sure you can think of better. I’d then go on to dog training forums and I’d start making useful posts giving people advice on training an older dog (and related training threads). I’d look for people asking questions, and I’d try to answer them based on what I knew from my research. Hopefully people would see my signature link and download my report. Don’t worry about giving advice either. You WILL BE ABLE to give advice because if you’ve done your research like I told you to do then you’ll be in a position to offer people sound advice. An ‘expert’ on a forum is simply someone who knows more than the next person.

Blog Owners

Find blogs in your niche, and contact the author asking them if they’d be interested in your report. Blog owners often want fresh content for their readers, and your report may well fit the bill exactly.

Product Owners

The same things apply as above. Find people who sell related products and ask them if they’d be interested in your free report. Quite often product owners are looking for eBooks which they can offer as bonuses to their buyers, and if they’ve created a product then it’s highly likely that the person will have a mailing list in that niche.

Free eBook Websites

There are lots of websites out there which provide a directory of free eBooks for people to download. They’re not always that effective, but it’s still worth doing. Just do a search on Google for “free ebook submit” and you should be able to find the sites. Usually it’s simply a case of filling out a short form, sending them your eBook, and then they’ll list it on their website.

Here are some other places you might want to submit to:

http://www.Calameo.com

http://www.DocStoc.com

http://www.Scribd.com

http://www.Edocr.com

http://www.Issuu.com

http://www.Yudu.com

Your Own Sites

If you’ve got your own blog then add your free report to it. The same if you’ve got websites. Maybe you are already selling a product and you could offer your report as a bonus? Or perhaps you’re an eBay seller and you could sell your report on CD (just to get the ball rolling).

Free reports are a great way of building a mailing list. Simply create a sales page, and instead of putting a payment button at the bottom, put an opt-in box instead.

Your Own Mailing List

Of course if you already have one then offer your report to your existing subscribers. Free quality content is great to keep your subscribers happy. If you don’t have a mailing list you will need an autoresponder to start building one.

Final Words

If you do all of the above then it should be quite easy to get your report widely distributed across the internet in a relatively short space of time.

Once you’ve done the initial work you can just let go, that’s the beauty of viral marketing it takes on a life of it’s own! This is a great way of getting highly targeted traffic to websites. The main obstacle is getting your report out to the first few hundred people. Once you’ve done that it’s easy.

Remember that a free report can also work as a way of making money in itself , either through creating a report and putting affiliate links in, or by a method such as selling PLR rights to your report for an extra fee. Like anything though, it only works if you put it into action. Creating a viral report is a relatively simple concept, but that doesn’t make it any less effective. And best of all, it is dirt cheap and has maximum returns with minimal work.

This stuff works, and I hope you’ve learned something about viral marketing strategies in this report.

Viral Marketing Ideas

Here are six ideas to help you start your viral marketing campaign:

1. Purchase the branding rights to a viral E-book. Allow people to give away your free E-book to their visitors. Then, their visitors will also give it away. This will just continue to spread your ad all over the Internet.

2. If you have the ability to set up a forum or other bulletin board, you really have a great tool. Allow people to use your online discussion board for their own website. Some people don’t have one. Just include your banner ad at the top of the board.

3. Do you have a knack for web design? Create some templates, graphics, etc. and upload them to your site. Then, allow people to give away your free web design graphics, fonts, templates, etc. Just include your ad on them or require people to link directly to your web site. Make sure that you include a link back to your site in the copyright notice and require them to keep your copyright notice in tact.

4. Write an E-book. Allow people to place an advertisement in your free E-book if, in exchange, they give away the E-book to their web visitors or E-zine subscribers.

5. Write articles that pertain to your product or service. Allow people to reprint your articles on their website, in their E-zine, newsletter, magazine or E-books. Include your resource box and the option for article reprints at the bottom of each article.

6. You can easily find products on the Internet that will sell you a license allowing you to distribute the product free of charge to other people. Look for those products that provide “branding rights”. That is where you can include your own name, website, and contact information.

Using Videos in Viral Marketing

More and more advertisers are adopting video as broadband continues to rise and ad-serving technologies become more sophisticated.

Online video advertising is really taking off. User’s attention can be captured and ads stand out from the crowd in an increasingly ad-cluttered online environment.

It is true that video formats cost five to ten times more to serve than standard banners and they involve a lot more production and implementation work but they may well be worth all of that if they achieve greater response rates.

Where to use online video if wishing to maximize its effect, is what advertisers must carefully consider. Video to be used on the Internet should be information and communication focused while video to be used on television should be focused on entertainment.

Like everything else, there are good ways and bad ways to use video advertising. Right now most marketers are incorporating their audio-visual content into existing embedded ad formats like banners or over-content formats like pop-ups. Though this could reach a potentially large audience, viewers are likely to be less captivated and more annoyed by these disruptive and distracting placements.

Cached or streaming video on a specific destination site offers the best chance of interesting consumers in brand messages, but it is not likely to reach a large audience unless it generates a viral outcome.

Whatever you come up with, don’t forget to make it easy to open and distribute. File size is important, as is the media format. If your viral video has been created for a particular type of software that not many people use, how will you get people to spread it like wildfire?

Also, if you’ve made a video the impact will be better if you send the clip as an attachment rather than stream it. It’s cheaper and, if you’re not hosting it, it’s more viral, too.